I honestly don't know where to begin here. Every single point made in this article is so dead on that I found myself having to share it on my site. In my 15 years of working independently and in the private and public sectors, I found myself drawing examples for every point made from my previous experiences. The point I found particularly interesting was point 1, "Managing your Website is a Fulltime Job."

I can't tell you how many sites I've inherited from clients who thought they'd "give it a shot." I tried fixing my car once...keyword here being once. Designing your web presence...your message between you and your customers should be left up to a skilled person who does this kind of work for a living, much like the mechanic does for your car. Trained professionals know good web design which brings usability, user experience, accessibility, etc. Skilled web programmers know when an out-of-the-box CMS will do, when a custom CMS is needed, or when one isn't required at all. SEO specialists will understand search engine optimization, when to rely on social networking (see point 7), when to pay for ad-clicks, or when to go completely organic. If I had a nickel for every student who came to me and asked me for help after their Marketing Director or VP of Engineering made them take my classes only to find that they were in above their heads, I'd be a rich man.